Performance Marketing Manager

Job Summary

We are seeking a Performance Marketing Manager to drive customer acquisition, engagement, and brand growth through data-driven marketing strategies. This role requires expertise in growth marketing, digital strategy, paid media, SEO/SEM, content creation, and marketing automation. You will lead cross-channel campaigns, optimize digital performance, and collaborate with creative, product, and analytics teams to execute impactful marketing initiatives.

Job Details

Performance & Growth Marketing 

• Develop and execute data-driven marketing strategies to drive user acquisition, engagement, and revenue growth.
• Manage and optimize paid media campaigns across Facebook Ads Manager, Google Ads, and Google Tag Manager.
• Conduct A/B testing and campaign experiments to improve conversion rates and ROI.

Business Analytics & Web Performance 

• Analyse web and campaign performance using Google Analytics, web analytics tools, and dashboards to track key metrics.
• Implement tracking solutions to monitor customer behaviour and marketing attribution.

Branding Content & Creative Strategy

• Work with branding, UX design, and content teams to ensure brand consistency across digital platforms.
• Lead influencer marketing campaigns, SEO/SEM strategies, and content marketing initiatives to enhance organic reach.
• Oversee audio/video design and production for digital campaigns.

Marketing Automation & CRM

• Develop and execute email marketing automation strategies using tools like Drip to nurture leads and increase retention.
• Optimize customer journeys through segmentation, retargeting, and lifecycle marketing.

Media Planning & Buying 

• Develop strategic media plans, allocate budgets, and optimize ad spend to maximize reach and conversions.
• Identify new opportunities in digital advertising, programmatic, and emerging channels.

Creative Leadership & Project Management 

• Lead cross-functional teams of designers, copywriters, and developers to execute high-impact marketing campaigns.
• Oversee end-to-end project management, ensuring timely delivery of campaigns and assets.
• Collaborate with internal teams to refine communication strategies and messaging.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7 years of experience in performance marketing, digital strategy, or growth marketing.
• Proven expertise in Facebook Ads, Google Ads, Google Tag Manager, and SEO/SEM.
• Experience with email marketing automation platforms and CRM tools.
• Strong analytical skills with proficiency in Google Analytics, web analytics, and data visualization tools.
• Ability to lead creative teams, manage projects, and align marketing strategies with business goals.
• Excellent communication and leadership skills. 
• Knowledge of programmatic advertising, influencer marketing, and emerging ad platforms.
• Familiarity with UX design principles and digital customer journey mapping.

Core values:

• Service Obsession: Going above and beyond to deliver our USP to customers ethically 
• Excellence: Striving for the highest level of quality and performance, continuously looking for ways to improve and grow, and not compromising on the set standards
• Respect: Treating everyone - our colleagues, our customers, and our partners - with dignity, equity and equality at all times.
• Velocity: Being agile, proactive, and quick to respond to change and consistently making progress as fast as possible in a set direction
• Integrity: Doing the right thing when it is hard.
• Collaboration: Two good heads are better than one i.e Leveraging the skill and experience of your colleagues to gain speed and momentum and providing equal contribution opportunities for every team member to produce more innovative solutions
• Efficiency: Using our time and resources wisely to achieve maximum productivity and finding the most affordable solution, that does not compromise on quality, is delivered as fast as possible

About Company

Shuttlers

https://shuttlers.seamlesshiring.com

We are a tech-mobility company providing access to dependable and safe transportation around cities and metropolises. We offer our esteemed customers personalized, on-demand shuttle and rental services through advanced technology and a strong transportation ecosystem. Our mission is to democratize access to dependable transportation, beginning in Africa and working our way around the world.